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Cautionary Tales

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In Cautionary Tales

Bad Timing
Bad Choice
Bad Execution
Usability Resistance
The Biggest Culprit?

Do you tend to ignore Cautionary Tales ?

Laugh or cry -- it's your choice -- at the failure to manage usability.  But be indifferent at your peril.

Over the years we have seen many projects that set out to create a product with good usability -- something appealing, engaging, effective and satisfying to use -- but failed. 

How did it happen?  Superficially there seem to be three main reasons:

But what lies behind these?  

Often the biggest culprit is a failure of management caused by a clash of styles.  

Maybe some of the key decision-makers -- perhaps even you -- have a high level of level of usability resistance...

 
Familiar failings...

This site is about things that people and businesses often fail to do -- and how you can ensure they get done efficiently. 

Too often the right qualities don't get built in to the product, and a project fails to deliver something that is effective, efficient and satisfying to use.  

It happens even when people know a lot about usability.  Their wisdom doesn't find its way into the product.  

It happens to people who produce things, to people who manage projects, to people who fund projects.