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Bad Timing

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In Cautionary Tales

Bad Timing
Bad Choice
Bad Execution
Usability Resistance
The Biggest Culprit?

 

 



 

 

 

 

 

 

 

Why, oh why, didn't we start earlier?

Over the years we have had countless calls from prospective clients who see usability as a final add-on, the finishing touch.  

Maybe they think usability is like decorating the rooms in a new house.  When in fact it is a much more central task --  like thinking about people's needs when architecting the spaces they will inhabit.

True stories of hope and despair

Some calls come desperately late: "We've developed this new IT system, and now we need to do something about usability... can you have a look at some screenshots?"   

Others are at least planning ahead: "Our contract says we have to deliver a good level of usability, but we're only at the prototype stage, so can you help us in few months..." 

Any usability professional can tell you similar stories.  Yet human-centred design should start at the concept stage.

Pig's ear to silk purse

Of course it's never too late to make usability improvements.  We have necessarily become expert at helping people improve flawed designs at all stages of the development process.  We've helped people turn around projects that are heading for embarrassing failure.  

But sometimes we've been called in to evaluate systems that are simply dire.  Quite beyond redemption.  And, sadly, some of those have included mismanaged 'usability input'...  the wrong kind of input, or badly timed, or simply ignored.

MORAL:  Early changes are cheaper and quicker ! And they must be informed by well-managed usability input.