Contact Us | FAQs | Privacy | Site Map

Bad Choice

Main Menu

Home
Cautionary Tales
Manage Better
About Us
Managing Change
Contact Us

In Cautionary Tales

Bad Timing
Bad Choice
Bad Execution
Usability Resistance
The Biggest Culprit?

 

 

 

Why on earth did they do THAT ???

People do some strange things.  

Take usability laboratories and expert reviews.  These are valuable tools, often sadly abused.

The organised failure

We have seen projects put a design prototype through a full, big, expensive usability laboratory test program, when there are some obvious usability flaws just crying out to be fixed first.  

Result:  the design flaws dominate the test and nothing of real value is learnt. "Yes, but at least the management now know there is a problem!" Arghhhhh!!!

The low budget failure

At the other end of the scale, we've seen people try to 'solve usability' by hiring a self-styled expert to do a usability check based on general prescriptive rules (or worse, based on nothing other than personal experience and opinion), without sufficient awareness of the specific business drivers and context of use.  

Result:  the wrong solution. "But look how cheap the usability was!"  Again, arghhhhh!!!